To build support for the Metro Goldline project—a massive public transit expansion extending the Gold Line from East LA, through Pasadena and on to the Ontaria Airport outside Rancho Cucamonga—project officials released the first in a series of promotional videos this month promoting the various landmarks riders are likely to see out their windows.
The Foothill Extension Construction Authority, created in 1998 by the California State Legislature to improve transit in Los Angeles, has been publishing updates, photos and other promotional materials to show off the extension projects running through the LA area. The video tour, which tracks landmarks along the in-progress section of the Goldline between Pasadena and Azusa, is the first of a two-part series introducing potential riders to these new transit assets as they near completion.
Along with the transit construction, the Foothill Extension Construction Authority is also working on bike lanes, trolley service and footpaths to connect the various transit assets together, increasing access to sporting events, shopping centers and restaurants along the way.
While the transit project is just now nearing the finish line, a more dedicated public transit system has been in the works since the late 90's and has been seriously pushed through the California legislature since funding became available in 2009. And environmental activists say its not a moment too soon. LA's addiction to the car has been well documented. According to the Texas Transportation Institute, which tracks traffic patterns in major metropolitan areas, has LA ranking first year after year in total and per-capita congestion delays.
By promoting the new Goldline project with videos and other information, organizers hope they can change that narrative, reducing air pollution, worker productivity and road rage in the process.
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